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    ABSTRACT

New Zealand Journal of Forestry (2017) 61(4): 28–30
©New Zealand Institute of Forestry

Feature article
Nineteen years of FSC certification in New Zealand

Cyrielle Durand *,1

1 Business Development Manager, FSC Australia & New Zealand, Auckland. Email: c.durand@nz.fsc.org
*Corresponding author.

Abstract: Background In June 2015, the Forest Stewardship Council (FSC) opened its New Zealand office (FSC NZ). With its establishment came the objective to ensure a more direct dialogue between FSC and its New Zealand stakeholders, get a better understanding of the domestic market and make the FSC brand more visible. At the global level, FSC passed the threshold of 30,000 certificates in early 2016. This number includes both the forest manager and chain of custody certificates. The growth in certified business reflects a growing consumer demand across the more than 100 countries where FSC operates. The growth in capacity also reflects the growing consumer recognition of the FSC brand in the last three years.
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